Blog

Facebook Check-In Charity Deals

By Liz - 12th July 2011

Facebook Places has made it possible for businesses to reward loyal customers that check-in to their bricks-and-mortar establishments.  Four different types of deals are offered through Places: Individual Deals for a one-time check in Loyalty Deals for those who check in multiple times Friend Deals for those who check in with a group Charity Deals for those who check in and you or the businesses donates a specified amount to a certain charity Individual Deals are the most popular with...

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Five benefits to guest blogging

By Liz - 13th June 2011

A company blog is an excellent venue to showcase a business and ideas.  It’s a channel where one can share news about products, give updates on pending launches, and talk up new services.  And most importantly a business can do all of this in a voice of their own. An organization can take all the benefits of blogging a step further when they contribute a guest post for another blog. 1. Increase credibility Readers read blogs because they entertain, inform...

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No Facebook Friends

How “Like” unfriendly businesses can leverage social media

By Liz - 27th April 2011

Most people will have hard time “Liking” the business page of a therapist, divorce attorney, plastic surgeon, or funeral home on Facebook. It’s difficult for these types of...

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Going Hollywood: Get discovered with StumbleUpon

By Liz - 22nd April 2011

You need to generate more traffic to your blog, but don’t want to sort through a bunch of SEO and internet marketing advice to figure out how to...

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Mobilizing your marketing

By Liz - 29th March 2011

With the rise of hand-held devices – and the dramatic fall of attention spans – it’s no secret that to reach your consumers, you need to be connected...

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Applying the 80/20 principle to social media efforts

By Liz - 22nd March 2011

You know that being on certain social media channels is a good marketing move for your business. And we’ve already talked about how to pick the social media...

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Business Talks

Content is king, but engaging content rules

By Liz - 2nd March 2011

Here's why you want to position your business as a thought leader, making it one of the most respected in its segment with informative, sometimes opinionated, and always engaging content.

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Five ways to integrate social media into other marketing channels

By Liz - 22nd February 2011

You see it all the time: “Find us on Facebook!” or “Follow us on Twitter!” Social media is, in some circles, the preferred method of marketing and advertising. But there is still so much value in using traditional media; after all, billboards are still abound and print publications haven't died yet. Incorporating social media into the tried and true traditions is a way to maximize both the web and print. So here are five ways you can integrate social media into traditional media.

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Advantages of a LinkedIn Company Profile

By Liz - 18th February 2011

We’re a “social” society with Facebook continuing to lead the way in new communication methods. Businesses use social media for a lot of reasons. One is to connect...

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Facebook’s new business page layout: What you get and why it’s better

By Liz - 18th February 2011

You may have heard the news late this week, or taken a look at your Facebook Business Page and noticed a redesign. And it’s more than just a...

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