Facebook Check-In Charity Deals
Facebook Places has made it possible for businesses to reward loyal customers that check-in to their bricks-and-mortar establishments. Four different types of deals are offered through Places:
- Individual Deals for a one-time check in
- Loyalty Deals for those who check in multiple times
- Friend Deals for those who check in with a group
- Charity Deals for those who check in and you or the businesses donates a specified amount to a certain charity
Individual Deals are the most popular with consumers, and Loyalty and Friend Deals are a great way for businesses to encourage people to keep coming back. But what if you don’t want to only be known as a discounter, or discounts for your business just don’t make sense? That’s when you turn to Charity Deals.
Associate your business with a good cause -
Most everyone has a heart for giving endeavors, so involving your business in activities that help others is always a good move. You’ll social raise awareness among Facebook users not only for the non-profit, but also your own business reach by encouraging check-ins. You think your corner deli has got the best sandwich in town, and your sales have proven you right. But you’d like to bring greater awareness to your deli with providing discounts. Try connecting with a local homeless shelter. A Facebook Charity Deal would put $1 in the shelter’s coffer with every check-in. A success Charity Deal like this could help dozens of need individuals each week! Partnerships like this one can be invaluable to both the business and the charity. Brand expansion aside, linking up with one or two charities through Facebook gets you and your consumer involved in the philanthropic world. A simple check in with a charity deal means that one more persons knows about a charity they may not have known about before. Charity Deals not only build your business, but your community.
